It seemed to me that when Blog Paws, a pet bloggers conference had it's first few conferences, the bloggers who attended came back refreshed, recharged, enthused and ready to change the world. Blog Paws is sponsored by Pedigree pet food and I had to stop and think about that for while.
Can one company's really great marketing campaign change the world? Is this not marketing at it's finest? For a comparatively small (ad campaign) fee, Pedigree does good and makes them selves look good at the same time.
Pedigree took a group of intelligent, passionate people with enormous potential to reach their target market audience, and motivated them to save more animals while softly promoting their company. This was all done in a feel good we saved a puppy kind of way.
That didn't sit right with me for a long time and I have had quite a few heated email exchanges with friends of mine who attended Blog Paws as guests of Pedigree. These sponsored bloggers had a contract and they had to promote Pedigree dog food in their follow up posts about the conference. At first I thought it was "selling out, in the purest most rock and rock sense", but after much back and forth, I have tipped over onto the other side of the fence.
Animals are being helped, important messages are being heard,and pet bloggers have a bigger platform. Not only that, but the word has spread. Those blogger told someone. And they told someone, and they told someone, and so on and so and so on. I can get behind this.
Ok, enough drivel. Today is one of several Be the Change pet blogger challenge days. These writing propts have been insprired from Blog Paws. I am not exactly sure if there is a direct link, but flaming the fire of change goes back to Pedigree, so a some what reluctant hat tip to their marketing department is in order.
My round about point is that those attendees are reaching a wider audience and bottom line, that is a good thing.
Today's writing prompt is to:
Make a fresh commitment to act on behalf of animals
Inspire others to do the same
Spread the word
So here goes.
I plan on continuing to support my local rescue Canine Commitment (see I really do, they even have me on their web site!) and to continue fostering. Currently I have one foster dog Lucy and we are committed to taking two young males in the very near future. I plan to continue evaluating dogs for them and continue to give free advice to all adopters via the phone and email.
Hey world, I am already dancing as fast as I can, and these Challenge vows are nothing new here. I am already part of the solution.
|Lucy our foster dog, shown here during the recent blizzard.|
Pity the dogs who are fostered at our house.